Coaching and advisory services
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Career Coaching
Looking to swap careers or find new opportunities? Tired of being stuck in a work-life situation that doesn’t feel fulfilling?
Let help you uncover your hidden potential. I have been translating academic know-how to the applied sector for over ten years and know all about moving from academia to industry.
You'll dive into some self-discovery, get hands-on examples and exercises, and receive help with your CV, job applications, and networking. I’ll share all my learnings on how to swap careers and find a career that feels meaningful – and it feels like you.
We can meet remotely or in-person in Helsinki or Turku. All my sessions are 90 minutes, and can be divided in 2 ( 2× 45 min, I comment your portfolio, CV or job application, and we’ll talk about the rest of the remaining time.)
My rates: 110€ (incl. VAT).
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Business Advisory
Are you looking into building a business that requires market or customer insights? Maybe your value proposition requires fine tuning or your service portfolio feels all over the place?
Let me help you build the foundation of your business by helping you with product and service, business design, branding, and more.
Rates begin from 160€/h, daily price is 1100€ (+VAT). Contact for more details.
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Leadership supervision (Johdon työnohjaus)
Leadership supervision is about strengthening your leadership practice and supporting you in navigating the complexities of leading others.
It’s designed for leaders and management teams who want to grow their reflective capacity, enhance their decision-making, and build psychologically safe, learning-oriented work cultures.
You’ll receive tailored guidance on leadership challenges, ethical decision-making, and using tools like GenAI to support smarter collaboration and strategic thinking.
Rates: 75-130€ (+ VAT for companies).
Now -50%
Book a free 1-1 to learn more.
How can I help?
My clients are leaders, researchers, executives, designers, founders, and creatives.
I use a tailored approach help you gain a better understanding of yourself & your potential.
I have successfully coached dozens of organisations, experts and academics since 2018. Since 2009 I have been working in top-tier design and technology agencies, alongside while completing my PhD in Digital Culture research. In 2020 I gained the skills to use solution-oriented coaching methods, and in 2025 I will begin my two-year journey in executive work supervision and coaching studies (in Fin. johdon työnohjaaja).
As a business advisor I tap into my vast experience in product and service design, tailor my approach to your needs, and help you create impactful solutions that make sense in your organisational culture. If you are just starting to build customer driven culture, I’m your choice.
As a career coach I focus on bringing forward the unique you. We can focus on specific job search needs, or more abstract and existential questions such as finding joy at work
I am currently undergoing my two-year education for certified Leadership Supervision (johdon työnohjaaja), and currently taking training clients. I supervise teams and individuals alike, contact for more details.
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
About my approach
Leadership Supervision (Johdon työnohjaus)
Leadership supervision gives leaders a dedicated space to pause, reflect, and lead with greater clarity and purpose. It’s designed for those who want to grow beyond performance, to understand themselves, their impact, and the ethical dimensions of their leadership.
This reflective process helps leaders build emotional resilience, make wiser decisions, and stay aligned with their values even under pressure. It’s not therapy or coaching, but a confidential dialogue that strengthens how you think, relate, and lead. Read more: https://www.suomentyonohjaajat.fi/ (in Finnish)
Through leadership supervision, you will:
Gain perspective on complex decisions and moral challenges
Develop emotional clarity and resilience
Align your actions with your values and vision
Receive help for emotionally demanding leadership situations
How does it look in practice? I invite you to slow down and examine what’s really happening in your leadership. We will explore the challenges, patterns, and emotions that shape your decisions and relationships. Together, we’ll connect your actions to your deeper values and purpose, so you can lead with awareness and integrity.
It’s not therapy, but a reflective conversation that supports you how to be a better leader.
Solution-Focused Coaching
Solution-focused coaching centers on what works – not what's wrong. It helps clients recognize their strengths and take small, concrete steps toward meaningful change. The approach is grounded in the belief that the client is the expert of their own life and that change can start from building on existing resources.
How does it look in practice? I ask questions and help you find your own motives and resources to reach your goals. We will talk about your values, hopes and dreams, your beliefs and how your past experiences have shaped the way you are. The methods are future-oriented and help you recognise how to move forward. I avoid giving you quick answers or solutions – unless we work on specific tasks like fixing your CV.
Career Mentoring
Mentoring is a collaborative learning relationship where a more experienced professional supports someone in their personal or professional development. It involves sharing experiences, offering perspectives, and jointly shaping a path forward – with encouragement, respect, and mutual trust.
How does it look like in practice? I guide you and give you examples from my own career path. Typically I also offer connections from my vast network of people, if I recognise someone could help you reach your career dreams faster.
Neurosensitive Approach
A neurosensitive approach acknowledges that people perceive and process the world in different ways. Sensitivity to stimuli is not a flaw, but a trait that deserves understanding and space. This method emphasizes creating supportive environments where all nervous system responses are respected.
How does it look like in practice? I do not expect you to take eye contact in our meetings, nor expect everyone to talk in group trainings. I always fine tune my approaches to your and group needs. You can also ask for modifications such as turning off camera, calling via phone, or any other necessary accommodations.
Trauma-Sensitive Approach
Trauma-sensitive coaching and training is rooted in safety, choice, and empowerment. It recognizes that past experiences can shape how people react and engage in the present. By fostering trust, avoiding re-traumatization, and working with compassion, we create space for healing, growth, and sustainable change.
How does this look in practice? I am not a trained therapist, and with sensitive and traumatic experiences I will always guide you to find professional help. I also may offer choices about how a session begins or suggest to skip topics that feel overwhelming for you. I’m mindful of your language and body cues, avoiding assumptions or pressure.
My coaching education focuses on finding solutions that work for you as an individual, but for severe traumatic experiences I will guide you to seek professional psychological help.
Testimonials
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I wanted to ensure a giant leap of my own competence and that's why I'm especially proud that I have Anna as my mentor. She's a professional tested in many fires, who combines solid scientific knowledge, agency understanding, experience in strategy and insight work, service design and research. Progress with Anna feels natural and efficient, and I have a perfect sparring partner for all my own product development and research.
Riina Pyöttiö, Founder & Strategist, Rauha Creative
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I chose Anna since her background as an academic was a crucial part of the way she was able to coach and mentor me in my career shift. We met a few times over the course of six months, and I felt I have better tools and understanding of myself than before. On top of that, I landed my dream job recently.
Career coaching participant
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Anna helped us to create an internal playbook for Focus Group research method. She was able to inspire and coach us to co-create the content, and help us concretise how to use the playbook in the future.
Leena Aranko, Demos Helsinki
